“FUN BAR CLASSIC” completely changes people’s perception of Chinese cuisine by uniting traditional Chinese cuisine and American cuisine together. The combination of novel and classic elements gives birth to interesting Chinese cuisine. The goals of FUN BAR CLASSIC are to revolutionize Chinese cuisine, to have its customers experience such changes through their five senses, and to imbue Chinese restaurants with a relaxed and modern atmosphere. Today, there is a clear gap in the age group of people eating Chinese food in Taiwan as most consumers’ impressions of Chinese food are those that are greasy and in overly large portions, and the needs of young people who wish to have different types of Chinese food, services, and dining space have not been satisfied. Believing that many seniors are hoping for a change in traditional Chinese cuisine and age-old dining space, the owner of FUN BAR CLASSIC opened it in 2014. The fusion of Eastern and Western as well as old and new culinary concepts have caught the attention of countless media such as newspapers and magazines, which interview the restaurant one after another. The brand positioning of FUN BAR CLASSIC is favored by many young people, who subsequently bring their older family members to visit this novel-type Chinese restaurant. FUN BAR CLASSIC allows its customers to enjoy traditionally expensive dishes at affordable prices and shares with its customers Chinese food and interesting, “constantly updated” Chinese food and environment. The restaurant believes that such ideas need to be practiced and passed on to contribute to and honor the Taiwanese food and beverage industry, and allow it to connect with world trends.
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