Leezen opened for business in 1998 with the determination to do things that should’ve been done but were yet to be done by anyone else. Leezen supports and encourages farmers through providing honest contracts, and it grows untainted fruits and vegetables in an environmentally friendly way without using pesticides and fertilizers. It also searches for genuinely kindhearted companies that are willing to let food have its original taste, and to restore the environment to a clean state. In recent years, Leezen has also been actively supporting plastic elimination by reducing plastic in product packaging. Leezen upholds the principles of "natural, healthy, simple" in product development. Its main products include organic or transformed agricultural products, foods with little or no additives, and no genetically modified ingredients. Priority is given to local organic products to support green environmental conservation and help vulnerable groups.
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